For marketers, being one step ahead can make the difference between closed business and lost sales. The more marketers know about people, the easier it is for them to predict which campaigns will engage shoppers best and drive real ROI. The same informed, proactive thinking does wonders at the departmental level, too. In looking at […]

They are, however, being careful where and how they spend it.  In a competitive retail market where brick-and-mortar retail battles with pure-digital for sales, a company has to fight to stand out. That at least partly explains why 9 in 10 retailers will increase their marketing spend in 2018, according to a new report from RetailMeNot(NASDAQ:SALE). Retailers will split their […]

As a business owner, you need a well-thought out business plan to help you run your business. Without such a plan, you run the risk of running around in ways that have little to do with generating results. You can end up “spinning your wheels,” which suggests that you’re busy but not productive. A five-year […]

Open your favorite news app and browse to the tech section. Chances are good you’ll find at least one feature on artificial intelligence (AI). AI continues to dominate the conversation, both in the boardroom and at the kitchen table. As people become increasingly comfortable relying on technology and virtual assistants to make life easier, we […]

Smart machines tend to elicit both awe and deep anxiety. This is especially true in health care, where people’s hopes and fears tend to get magnified quickly. Consider three issues that get a lot of attention: the use of medical records, the “human touch” in medical care, and the future of jobs in the industry. […]

Enterprise leveraging of real-time data will increase dramatically in 2018, but it still faces adoption challenges. What are these obstacles? Enterprise usage of real-time data is increasing dramatically in 2018, but it still faces numerous barriers to widespread integration. Firstly, many companies have to upgrade their IT infrastructure and internal processes to accommodate real-time data […]

Information and business data are among the most valuable assets of any company. Entrepreneurs are increasingly cognisant of the importance of such data for their success in the current market economy. As such, Dataconomy says people need to understand how to protect this information. Big data analytics professionals are making use of preventative technologies as […]

Omer Artun is founder and CEO of AgilOne, the B2C customer data platform. He also has a deep background in the academic foundations of AI: specifically, a doctorate in physics and computational neuroscience from Brown University. He’s also author of an alead-of-the-game look at predictive marketing, published by Wiley in 2015. Who better to lay out for us […]